As a thriving internet company, Natural Intelligence is committed to social causes and sees it as its duty to promote diversity and equality. Under Neta’s leadership as VP of Human Resources at the company, Natural Intelligence has made a name for itself as a prominent endorser of LGBT+ rights – securing a safe, welcoming and accepting environment for LGBT+ employees. Examples include, pride flags adorning the main reception and the executive floor, the company signing the Israel Diversity Standard’s ‘Statement of Principles’ and regular LGBT forum lunches. The company also offers a grant in the amount of NIS 50,000 (app. US$13k) towards surrogacy for all employees – enabling same-gender couples to have children and build families. In an effort to spread the word and motivate further support of LGBT+ welcoming workplaces, Neta approached other HR executives in leading companies in Israel, calling them to commit to the Israel Diversity Standard. Additionally, together with LGBTech, they are currently co-creating a video targeted at corporations, sharing tips and guidelines for creating a welcoming workplace for employees of all gender and sexual identities.
