Without a dedicated diversity staff member on the Senior Management Team, Craig decided it was important to take the lead on diversity and inclusion, supporting the Chief Operating Officer and elected Chairman. As the leader of FSB’s UK Policy operation based in Westminster and a member of the Senior Management Team, he set up FSB’s first ever LGBT+ campaign, to celebrate LGBT+ small business owners. Campaigns only work if staff share the values. Given that, it was fantastic to see the whole team get involved. FSB’s HR strategy now includes an approach to the LGBT+ community, with input from Craig, as well as staff benefits that include LGBT+ partners. Craig’s work with the FSB naturally extends beyond the internal operations of the organisation. They’ve used their member magazine and online media presence to build on their already rapidly expanding involvement in Pride marches around the UK. He has succeeded in getting Mayor of London Sadiq Khan, Education Secretary Justine Greening, Business Secretary Greg Clark, and Small Business Minister Margot James to take part in FSB’s Pride campaign, helping reach out further to new audiences on LGBT+ issues.
