Cliff founded and serves as the Exec Sponsor for the ‘LGBTQ of Instagram’ employee group, and most recently challenged them to “think big” with their #kindcomments campaign for Pride 2017. This saw the launch of a global initiative to turn walls in major Pride cities into colourful beacons of support for the LGBTQ cause as part of their commitment to foster safer and kinder communities. He regularly serves as a coach, advisor, and champion of the group, and helps individual members achieve their potential by brainstorming, problem solving, getting ahead of roadblocks, and helping them think through their career plans. He also hosted an internal speaker series, interviewing openly gay members of the IG community, to make LGBTQ people and issues more visible. Cliff is proud of the work Instagram has done with the Trevor Project on an initiative which allows anyone to anonymously report someone they believe to be in crisis to the Trevor Project, via Instagram’s support flow. Externally, Cliff is on the board of the SF AIDS Foundation, and was on the committee responsible for building an all-new Wellness Center for Gay and Bi Men in San Francisco.
