Tamara Littleton is a social media pioneer, crisis expert and LGBTQIA+ champion who has been innovating approaches to social media and agency models over the last twenty years. Tamara founded The Social Element in 2002 and it has grown to become a 250+ people strong and award-winning business with a culturally, ethnically, neuro and gender diverse makeup with an above industry average LGBTQIA+ staff make up. The agency is helping some of the world’s biggest brands including Visa, OREO, Peloton and Dr Pepper make genuine human connections with their customers on social media including LGBTQIA+ centric campaigns. Tamara is also co-founder of Polpeo, a crisis simulation company that helps brands successfully navigate the pitfalls of social media and safeguard their reputations online. Outside of her organisations, Tamara is a passionate volunteer committed to diversity and inclusion. She kickstarted a new industry Pride event with The Drum and mentors up-and-coming female and LGBTQIA+ founders. Tamara, awarded CEO of the year by The Drum in 2020, is a regular LGBTQIA+ spokesperson in the marketing and advertising industry and was inducted into The Marketing Society’s Fellowship in 2021.
