Craig Buchholz was named senior vice president, Global Communications, in April 2020. In this role, Buchholz is senior advisor to CEO Mary Barra, and is responsible for the company’s overall global communications strategy as it executes an unprecedented transformation to become a leader in mobility across electric vehicles, autonomous technology and connected services. Craig is a member of the Executive GM PLUS Board, the Company’s LGBTQ+ employee resource group, providing critical guidance and informing its direction. He Founded the ‘Coming Out’ Mentorship Program that provides peer-to-peer mentorship for employees coming out in the workplace. He is also a member of the GM Inclusion Advisory Board promoting the inclusion of the LBGTQ+ community and shares regular communications to engage General Motors’ LGBTQ+ employees through internal social media channels. Craig has supported the policy team in crafting the HRC business statement opposing anti-LBGTQ+ legislation and has engaged with the Senior Leadership Team to gain support and sign on to the ‘Respect for Marriage’ Act. Craig has participated in networking with executives and mentoring that provides counseling, career development, and coming out resources to employees. Buchholz has more than 20 years of experience in multiple disciplines of communications.
