Aritra founded the South Asian chapter of NielsenIQ’s PRIDE ERG in 2019 and led it for three years, building awareness and driving policy & benefit changes, which earned NielsenIQ a ‘Gold’ status in the 2021 India Workplace Quality Index. In 2022, he took up a broader DEI leadership role and became the MOSAIC ERG lead for the entire Asia Pacific with a mission to build cultural competence & inclusion across borders in the workplace. Between 2020 & 2021, Aritra organized nine awareness initiatives experimenting with different formats of employee engagement, launched guidelines for LGBT+ inclusive policies & communications, introduced coverage of same-sex partners and transition costs in health benefits and built a process to recruit LGBT+ talents in partnership with Pride Circle. Even in his new DEI role, Aritra continues to be an advisor to the sustainability and advancement of LGBT+ inclusion efforts within NielsenIQ and beyond, working on initiatives like need-gap analysis of LGBT+ minors, conducting STEM workshops for LGBT+ individuals, guiding organizations other than NielsenIQ on making their workplace LGBT+ inclusive.
