In addition to being Executive Sponsor for Boots Pride BRG, Pete is Executive Sponsor globally for ‘Marketing for Change’, the Walgreens Boots Alliance network for promoting inclusion through advertising and marketing. Pete has worked with the BRG to shape a full program of events throughout the year including Pride Month campaign activity, featuring interviews and content from Boots team members and external guest speakers sharing their stories. Boots have also actively worked with suppliers and partners on an all year round DEI plan including LGBTQ+ under Pete’s sponsorship. He has also undertaken a complete review of all marketing comms alongside Creative Equals to ensure Boots’ creative work is inclusive, and has spearheaded the a number of high profile marketing campaigns which have inclusion weaved into the narrative and approach. Pete was recently awarded the “Corporate Ally of the Year” award at the 2022 Rainbow Honours awards in reflection of his work as an ally to the LGBTQ+ community.
