As Chief People Officer (and General Counsel) James sponsored and supported the innovation of the Treatwell marketplace to support the LGBTQ+ community. This was a change that required an internal prioritization on product focus, as well as a clear alignment across the business on how to support the partners, customers and employees of the business. James encouraged and supported engagement with credible thought leadership inside and outside of the organization, leading to a greater visibility of the company offering to end user customers. All of these changes occurred under a strategy of Treating Everyone Well- the beginning of a cultural change for the organization reflecting a stronger direction of inclusivity for all.
