Pete is the Executive Sponsor for Boots Pride BRG and uses this and his role as marketing lead to promote inclusion through advertising and marketing across all channels. Pete has worked with the BRG to shape a full program of events throughout the year including Pride Month campaign activity, featuring interviews and content from Boots team members and external guest speakers sharing their stories. Boots have also actively worked with suppliers and partners on an all year round DEI plan including LGBTQ+ under Pete’s sponsorship. In his time at Boots, Pete has spearheaded a number of high profile marketing campaigns which have inclusion weaved into the narrative and approach. Pete has been awarded two prestigious inclusion champion awards in reflection of his work as an ally to the LGBTQ+ community.
