As SVP and Chief Marketing Officer at Booking.com, Arjan Dijk serves as a sounding board for the internal community, raises awareness for LGBTQ+ employees throughout the organization, and helps facilitate change across the business. He mentors several emerging LGBTQ+ leaders within the company and regularly hosts conversations and discussions with prominent LGBTQ+ voices throughout the year. In 2021, Arjan and his team launched Travel Proud, a free, inclusive hospitality training program for the company’s accommodation partners, designed to help them gain a better understanding of the specific challenges faced by LGBTQ+ travelers. Under his leadership, the program has since scaled across 11 languages, with 85,000 Travel Proud accommodations in more than 150 countries and territories. Underscoring Booking.com’s dedication to making travel more inclusive, Arjan also guided the company to form new partnerships with both the Global Equality Fund and the Stonewall National Monument Visitor Center in 2024.
