Under Alfie Potter’s leadership as Co-Chair of ITV Pride, the network has continued to make significant strides in LGBTQ+ inclusion. Alfie has spearheaded initiatives like the annual ITV Pride Day, engaging thousands of staff across UK and international sites, and established formal channels between ITV Pride and production teams to ensure inclusive storytelling. He also used innovative technologies to provide easy access to LGBTQ+ policies and resources to answer queries quickly. Alfie has hosted impactful events, including a panel for Jordan Gray, ITV’s first trans lead, and co-wrote the sitcom Transaction, celebrating trans joy. Beyond ITV, Alfie leads the London Chapter of Out in Tech, organizing mixers, partnership events, and mentoring community members. Recognized as a Top 10 Future Leader at the British LGBTQ+ Awards, Alfie’s work continues to inspire change within and beyond the media industry.
