Vivika James

Vivika James, Spirit of Progress Senior Manager at Diageo, leads external engagement for the Supply Chain & Procurement Rainbow Network, driving impactful LGBTQ+ inclusion beyond her organization. She helps lead Diageo’s Global Flag Raising, collaborating with global teams and executives to embed the celebration company-wide. In 2026, Vivika led the Johnnie Walker Experience sponsorship of Edinburgh Pride, including the creation of a special Johnnie Walker Pride bottle for the first time and hosting a unifying launch event that fostered authentic connection amid challenging times. Committed to education and allyship, she organizes impactful training and campaigns on transgender rights, intersectionality, and allyship. Vivika mentors diverse young women and supports global networks, amplifying LGBTQ+ voices. As a bisexual woman and mother of mixed-race children, she champions inclusion across identities, striving to create safe, welcoming spaces where everyone can thrive authentically.