Alice Collins, UX Designer at Booking.com and Global Co-Chair of B.proud, has significantly advanced LGBTQ+ inclusion by strategically coordinating initiatives across four global chapters, engaging over 2,000 employees. She personally led the full Pride Month 2026 program, including a panel on AI and Belonging, and developed a key partnership with the LGBT Foundation, organizing impactful volunteering events and fundraising activities. Alice mentors junior designers with an inclusive lens, connecting them to accessibility experts to embed inclusive design from the start. Her creative skills have shaped Booking.com’s ERG branding, including designing the Manchester Pride parade bus and contributing to the ERG Asset Playbook. By fostering cross-ERG collaboration, she ensures intersectionality is central to all programming, making inclusion a visible, practical part of the company culture. Alice’s leadership and advocacy demonstrate a deep commitment to embedding LGBTQ+ inclusion in both community and design.
