Under Afonso Russell’s leadership, Sonae has made significant strides in LGBTQ+ inclusion. As Public Affairs Specialist, Afonso co-founded the company’s first LGBTQIA+ Employee Resource Group (ERG) in 2023, defining its mission to foster visibility, support, and inclusion. He has organized workshops, panel discussions, and campaigns that have impacted hundreds of employees across the organization. As External Affairs Lead, Afonso has built relationships with external stakeholders, representing Sonae at forums like the Philip Morris International ERG Bootcamp and Microsoft Women ERG Advisory Council. Externally, Afonso serves as Vice President of REDI Portugal, the country’s first business association dedicated to LGBTQ+ workplace inclusion, where he has expanded the network’s reach and influence. His personal experiences navigating underrepresentation inspire his commitment to driving inclusion across multiple dimensions. Afonso continues to champion LGBTQ+ advocacy, ensuring individuals feel empowered to influence decisions and thrive authentically.
