Alice has worked to be visible, out and open with all of her colleagues and team mates. As she is very aware of the power of brand internally and externally, she works with the Burberry team to support moments of LGBT+ significance and share them on their digital platforms, ensuring Burberry cultivates a clear message that the organisation is a welcoming environment that celebrates diversity. For example, the recent documentation of London Pride that was shared on the brand’s Social accounts, as a celebration of British culture and creativity. Burberry is also a founding partner of the recently announced Conde Nast publication, THEM, a new multi-platform LGBTQ+ focused publication. As an Irish woman, the marriage equality referendum was personal to her and in an attempt to make her voice heard, she wrote a post that was shared significantly on social media and online, as a contribution to the equality agenda. Behind the scenes, she has also worked to help and encourage those in the closet to come out and is very active on her own personal media, frequently sharing moments of significance and what they mean for LGBT+ people.
