Barbara Platier works as a Merchandising Execution Associate within the sales division at JTI. At JTI, she also serves as Co-Chair of the PRIDE ERG BeNeLux chapter and Women of Pride Ambassador. Barbara helped establish the chapter from scratch, growing it into a recognized community that drives regional DEI efforts. She has organized internal campaigns, awareness sessions, and Pride events, introduced allyship programs, and contributed to inclusive policies, fostering a culture of safety and respect. Externally, Barbara co-founded LSBN.GRLS., a platform for empowering queer women and non-binary individuals in Belgium, creating inclusive events that strengthen community bonds. Her collaborations with grassroots organizations and visibility campaigns have elevated marginalized voices and driven societal change. Barbara’s lived experience as a queer woman navigating underrepresented spaces fuels her passion for intersectional inclusion and advocacy.
