James Allan has advanced LGBTQ+ inclusion at Wise – notably in championing organizational change to make the workplace more inclusive and supportive of LGBTQ+ families. He has consistently sought to increase visibility by using rainbow icons on Slack and Google Meet backgrounds, fostering a more inclusive environment and encouraging allyship. At Wise’s Mission Days, James presented his family to over 5,000 colleagues, normalizing gay families and generating 25,000 LinkedIn impressions. With over 15 years of LGBTQ+ advocacy, he has chaired and sponsored Spectrum at Barclays, created the Spectrum Client Network collaborating with Disney, Barclays, and GSK, and helped raise over £500,000 for Terrence Higgins Trust through many gala dinners. As executive sponsor of Pride at HSBC, he launched the HSBC Global Inclusion Awards, reaching 90,000 colleagues. James now focuses on promoting LGBTQ+ families and surrogacy, continuing his impactful leadership and advocacy.




