Over the past year Jonni project managed ‘50 Shades of Gay Season’ across Channel 4 including creating bespoke ‘This is Me LGBT+’ employee films where employees shared personal experiences of being LGBT+ in the workplace and how important it is to be their true self at work. He redesigned their policies and procedures using gender neutral wording formatting throughout, ensuring they met the expectations of a modern LGBT+ workforce by providing equal entitlements for all forms of parental leave and oversaw the implementation of gender neutral toilets, including creating bespoke signage and communications for employees to educate and inform all. He secured an exclusive partnership with Pride in London, providing them with free commercial airtime, showcasing their first ever TV adverts, reaching millions of people nationwide. Whilst in his current role at Edelman he continues to be Chair of InterMediaUK, the LGBT+ network for media and creative organisations, bringing together companies to share best practice, providing opportunities for networking, hosting bespoke career and events enabling people to broaden their knowledge and share experiences with others. Additionally, he is a Stonewall Ambassador and regularly provides support and guidance to organisations about the importance of diversity monitoring and inclusion within the workplace.