Lule Demmissie is CEO at eToro US. She believes having visual representation at the operator’s level is a central premise of promoting DEI. In addition to being the CEO of eToro U.S., she is also on the Board of eToro USA & eToro Securities. In April 2023, Lule was featured in Forbes: “6 Women changing the face of leadership in banking & finance”. She is also a member of New York’s The Lesbian, Gay, Bisexual & Transgender Community Center, known as “The Center”. Lule dedicates time on a weekly basis to mentor a diverse range of up-and-coming talent to ensure that eToro U.S. has a fair and strong pipeline of talent.
