Neta has initiated a number of cross-company initiatives and regularly advocates for LGBT+ rights in the workplace to ensure an inclusive welcoming environment which thrives on diversity. Initiatives launched include contributions towards surrogacy costs for employees, contributions to carefully selected LGBT+ non-profits, and office-wide Pride week celebrations. Neta also ensures Natural Intelligence’s commitment to the Israel Diversity Standard, a statement of principles that aims to harness corporate Israel’s dedication to LGBT+ in the workplace. This commitment is also discussed, referenced and celebrated in all employee onboarding materials. Outside of Natural Intelligence, Neta coaches LGBT+ tech professionals through LGBT+ tech, and partners with Ma’avarim, a trans-focused charity, supporting them with job search and work placements. Natural Intelligence also hosted the first LGBT+ Hackathon in their office in 2018, and held a meetup for HR professionals discussing the LGBT+ community in the workforce. Natural Intelligence has become a pioneer advocate for LGBT+ rights in Israel, and Neta’s role here has allowed her to leverage her position for the greater good.