Phoebe Bloomfield

Since joining Aviva six years ago, Phoebe has been instrumental in promoting LGBT+ equality and inclusivity within the workplace. After becoming London Lead for the ‘Aviva Pride’ network within 12 months, Phoebe has orchestrated a number of successful projects and events, including Aviva’s own ‘It Gets Better’ campaign, where she produced an inspiring video illustrating the positive experiences of senior executives and network members ‘coming out’ at work, and encouraging other LGBT+ employees to do the same. Phoebe has been proactive in fundraising activities for the Albert Kennedy Trust, and recently project managed and facilitated Aviva Investors’ first ever LGBT+ allies event. This year, Phoebe led Aviva’s London Pride Campaign which had the highest ever employee turnout, and persuaded Aviva’s CEO to march in the parade, becoming the only FTSE 100 CEO to do so in 2017. Externally, Phoebe co-founded the LGBT Insurance Network (LINK) to address the lack of diversity and openness in the insurance industry, and the network has grown in membership year-on-year. For her MSc in Human Resource Management, Phoebe’s dissertation spotlighted the need for LGBT role models in the workplace, and is a call to action for continued research and advocacy of the LGBT+ agenda.