As the Managing Director Roja is actively involved in all aspects of the business; every week he reserves time for his team. He always encourages people to be themselves and to be the best they can be. He makes it his mission to understand what’s going on in his employee’s lives outside of the workplace, so he can fully support them being authentic in the workplace. He works closely with a variety of LGBT+ charities, and once contributed a bespoke scent for The Terrence Higgins Trust’s Gala Auction. He was also recently appointed as an Ambassador for GREAT Britain, a campaign that recognises individuals who contribute to the creative power of the country – honouring representatives from the world of fragrance, film, music, design, food, sport and literature.