Simona Maggini has driven sustained progress in gender inclusion by embedding it into leadership and organizational culture at WPP, where she serves as Italy Country Manager, WPP CEO, and Executive Chairwoman of VML Italy. She champions inclusive leadership through visible actions, accountability, and creating spaces for dialogue that amplify diverse voices. Simona actively mentors women at various career stages, offering strategic guidance to unlock new opportunities. Her advocacy extends beyond WPP, including participation in Elle Active forums and pro bono support for Milano Pride campaigns, reinforcing the importance of visibility and representation. Recognized by Forbes and Business People among Italy’s top business leaders, she leverages her platform to inspire future generations. Simona also promotes male allyship through initiatives like The Brave Boys Club, fostering shared responsibility for gender equality. Her leadership integrates inclusion into everyday decision-making, driving innovation and sustainable growth.




