Chief Marketing Officer
Grindr
Tristan Pineiro is an openly gay CMO at a public company and visible advocate for LGBTQ+ representation. His career began promoting club nights in early ’90s Manchester, a grounding he has carried through roles at Netflix, Bumble, King, and Grindr. He brings a perspective shaped by queer community into rooms where it is still too often absent. At Grindr, Tristan has made queer lives, culture, and health part of the company’s everyday voice, not a seasonal campaign. He launched Grindr Presents, an in-app home for original programming on culture, HIV, chemsex, mental health, and queer history. He led I WOOL SURVIVE, which drove a 1,820% increase in donations to queer-rights groups. He has also brought global figures including Madonna, Christina Aguilera, and Willy Chavarria into authentic partnerships with the community. Named to Campaign’s CMO 50 and promoted to CMO in 2026, Tristan shows LGBTQ+ leaders that being themselves can be a source of judgment, creativity, and leadership.




