Adam Rood, Market Manager at Virgin Media O2, has been a passionate advocate for LGBTQ+ inclusion. As Co-Chair of the Proudly Network, Adam has championed initiatives supporting trans and non-binary colleagues, including access to gender-affirming care and the rollout of gender-neutral bathrooms. He has driven visibility through Pride events across the UK, ensuring authentic allyship from leadership, including the CEO. Internally, Adam has grown Proudly’s reach through campaigns, events, and storytelling that celebrate lived experiences and challenge bias. Externally, Adam has spoken on panels about allyship and the importance of white men’s voices in the fight for inclusion. His personal journey of navigating challenges as an LGBTQ+ individual from a working-class background inspires his commitment to creating spaces where everyone can thrive. Adam continues to champion inclusion, ensuring young LGBTQ+ individuals see their potential beyond societal limitations.
