As the CEO of Ireland’s Investment Promotion Agency, working at the intersection of Government and global business, Martin continues to foster LGBT+ inclusion across society. As a visible, out, senior public servant Martin believes in and understands the importance of inspiring role models. The 2021 ‘Be Proud’ campaign, developed by Martin’s team at IDA is an excellent example of an initiative that raises LGBT+ visibility. Under Martin’s leadership, IDA Ireland has evolved from raising awareness, organizing events and training to measuring and assessing the internal success of its inclusion initiatives.