Beyond her core work serving clients on digital transformation, Nadjia is the DEI Chair for BCG’s largest region, covering Europe, the Middle East, Africa, and South America. In this role, she leads a team that sets and oversees the DEI ambitions for the region, tracks progress, and drives leadership to intervene on DEI issues. Furthermore, Nadjia provides leadership to the regional networks, including Pride@BCG, which works to ensure all LGBTQ+ employees feel professionally fulfilled at the firm. This year, she worked with Pride@BCG and the local leadership teams to set the first quantified percentage representation ambition for Pride@BCG. In 2022, Nadjia also provided leadership at the EMESA Pride@BCG conference in Berlin, where she participated in a panel that demystified BCG’s DEI strategy and openly discussed challenges with the Pride community. She is also an advisor to various organizations on DEI and has co-authored multiple diversity studies which helps to shape and drive BCG’s own internal policies, as well as the work she does with her clients.




