In addition to being VP of Google’s Global Client & Agency Solutions, Pedro is the Executive Sponsor for Google’s EMEA D&I programmes and is responsible for spearheading a vision for more inclusive hiring, progression and retention of under-represented groups amongst Google Leaders in EMEA. He also sponsors the company’s LGBTQ+ ERG and is a prominent LGBTQ+ voice amongst Google’s global leadership. Pedro has worked with the management team to ensure that all Googlers take a quarterly goal to make Google a more inclusive place to work. He drove a Roadshow across 32 cities, 20 countries to reinforce the importance of better D&I behaviours, especially around LGBTQ+ and rolled-out a number of initiatives, such as self-identification in Google’s people survey, which has enabled community-specific action plans to improve benefits and address concerns. Pedro has actively campaigned and secured funding to power a growing EMEA Pride programme for Googlers, across 24 cities in 20 countries. He is an Executive Sponsor of Pride Day at Cannes Lion, and is a key executive ally for Google’s Women@ and Trans@ ERGs, among others. Beyond Google, Pedro was recently profiled in Attitude magazine to share business and leadership lessons. Among many other external D&I activities, he works extensively with LGBTQ+ charities and devotes hundreds of hours each year to contribute to workshops and campaigns to foster LGBTQ+ inclusion and to shape community perceptions. In 2019, he was named one of the 10 most influential LGBTQ+ executives in the UK by the British LGBTQ+ awards.