In addition to being Executive Sponsor for Boots Pride, Pete is Executive Sponsor globally for ‘Marketing for Change’, the Walgreens Boots Alliance network for promoting inclusion through advertising and marketing. Pete is also the Executive Sponsor for the Boots Pride BRG and has helped shape a full programme of events throughout the year including Pride Month campaign activity, featuring interviews with top LGBT+ executives at Boots, and he has championed trans rights with a Boots Health & Beauty magazine front cover feature on Eva Echo, alongside a dedicated online interview conducted by Pete. He has also undertaken a complete review of all marketing comms alongside Creative Equals to ensure Boots’ creative work is inclusive, and has spearheaded the a number of high profile marketing campaigns which have inclusion weaved into the narrative and approach. Pete was recently awarded the “Corporate Ally of the Year” award at the 2022 Rainbow Honours awards in reflection of his work as an ally to the LGBT+ community.
